1/16/2024 0 Comments Wechat social media scannerWeChat allows voice messaging – the true breakthrough At its launch, it was a simple text and photo sharing platform, similar to WhatsApp. When Tencent launched Weixin in January 2011, it was designed simply as a text messaging app that would work on any phone and any mobile network, to break down the communication barriers created by people being on different networks. WeChat was the one that managed to break through all kinds of social and political barriers to strike a chord with the public. The key to understanding WeChat’s success is to look at it in the context of the Chinese culture – there was probably more need for a social networking app in China than just about anywhere else in the world. It is currently concentrating heavily on live streaming and virtual reality, integrating WeChat into everyday life more thoroughly than ever before and aiming to make it a complete lifestyle solution. Tencent is constantly looking for ways to improve and increase the ways in which digital technology is shaping people’s lives. WeChat can live stream and include virtual reality It enables users to access millions of services, products and information sources without ever having to leave the WeChat app. These can be anything from banking services to takeaway food outlets, celebrity pages and personal blogs. In many ways, it’s more like a mobile operating system than an app itself, as it contains over 10 million “official accounts” – which are each like mini apps. Whereas in the Western world we are accustomed to having lots of different apps on our phones, each with a different function, WeChat encompasses all those functions in one place by being an “ app within an app”. This versatility is what makes WeChat truly innovative. WeChat has business pages and ecommerce storesīusinesses can also have WeChat pages, just like on Facebook, except the uses for businesses don’t stop there – eCommerce purchases are enabled on WeChat, as is WeChat Wallet, a digital payment option which enables users to send money to family members and friends, pay their utility bills, donate to charity and even save money at a higher interest rate than the bank.Īll manner of goods and services are now booked and purchased on WeChat, including food, taxis and even doctor appointments. WeChat users can even vote for what they want to watch on television and which songs are played at concerts, simply by shaking their phones. WeChat allows you to broadcast and voteĪdditionally, users can broadcast themselves via the app, in a similar fashion to the way YouTube works, leading to the emergence of a new online celebrity culture in China. See more How To’s from the WeChat South Africa Youtube channel. The question should probably be what doesn’t WeChat do? WeChat can message and discover new friendsĪside from the standard messaging features, including text messaging, voice and video calls, it enables users to connect with one another via the Discover and Friend Radar features that identify other users nearby, and share Moments in the same way as the Facebook News Feed. Since then, it has continued to push the boundaries of possibility to exceed all expectations. Tencent launched Weixin in 2011 as an instant messaging app a lot like WhatsApp. WeChat, known in China as Weixin, is the brainchild of Shenzhen tech company Tencent, which is now the 10th most valuable publicly traded company in the world, valued at US $302 billion. As with many other technologies, China has built on a Western concept and improved it beyond measure, adding functions and features until WeChat became an integral and essential part of Chinese daily life. WeChat is a mobile-only social media app with over 900 million active monthly users at the time of publication – and 70 million of these currently live outside China. Here, in the first of a two-part series on WeChat, we take a look at what it is, how it works, and the reasons behind its meteoric rise. Researching WeChat, I was surprised to discover that it’s leaps and bounds ahead of our own social media tools, with a wide variety of uses making our western world social media app makers, Mark Zuckerberg included, green with envy.įrom buying goods to watching television and even making doctors’ appointments, WeChat is revolutionising daily life in China. Discover what features Chinese social media users have that we can only dream about. Brought to our shores by Chinese expats, it’s China’s most popular social media app and on a pathway to popularity for real estate marketing. If you’re not aware of WeChat, you soon will be.
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